Paid Media
I designed HTML5 and static ads for the paid media portion of marketing campaigns for HBO Max original series, including Legendary and Doom Patrol, and ABC series, including The Bachelor and Dancing with the Stars. I was responsible for working with key art, adjusting it to placement dimensions, and translating motion graphics to work in HTML5, staying true to the style guide of the brand while meeting publisher requirements.
HTML5 Ads
HTML5 banner ads are used at dimensions where it’s not feasible for a video to play. I translated video key art into javascript using Adobe Animate. The files were then uploaded to ad servicing platforms.
Wallpapers, Interscrollers, and Athenas
Some of the many ways key art is resized and reworked within brand guidelines during a paid media campaign.
